Brand health assessment package

Ngày xuất bản

The story of the business firms

Building a brand and making the brand to stay in customers’ mind is a difficult journey. In this process, enterprises often encounter rigorous competition from competitors. Making a plan for brand development is essential to identify opportunities, potential risks, and to take timely action.

The problem of the business firms

As the market is constantly fluctuating, businesses often have difficulty in making plan for brand development and brand protection due to lack of information on the health status of their brand. Meanwhile, information on brand health from old marketing campaigns may no longer be appropriate to make new brand protection and development plan.

Research Methods

Understanding the problem that businesses are facing, VietAnalytics provides the brand health assessment package with the purpose of giving useful information about the opportunities and potential risks for the brand. This would help the businesses to build a reasonable, timely and effective brand development plan.

Step 1: Build the brand health assessment framework

We will develop a framework for assessing the health of your business brand based on a standard framework, including the content of the customer’s level of brand awareness, brand association, perceived quality and brand loyalty.

Our review framework not only includes lagging indicators[NTL1]  of brand awareness, brand association, perceived quality and brand loyalty, but also includes leading indicators to help firms anticipate potential threats to the brand.

Step 2: Collect data

We use different data collection methods to collect information on the level of brand awareness, brand association, perceived quality and brand loyalty.

• Collect data on customers’ behaviors and perceptions

• Social listening

Step 3: Analyze and brand health assessment

VietAnalytics conducts brand health assessment using analysis framework and collected data. This would help clients to assess the level of their brand awareness, brand association, perceived quality and brand loyalty.


 [NTL1]Which indicators???

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